- Led digital and social media marketing across 9+ UAE branches, aligning brand, commercial, and operational objectives.
- Owned end-to-end content strategy across Instagram and Facebook — calendars, creatives, stories, and campaign assets.
- Integrated ChatGPT, Claude, Gemini, and Notion AI into daily workflows for ad copies, creative briefs, content calendars, and competitor research.
- Managed influencer and PR initiatives with multiple agencies and creators across multi-month campaigns.
- Drove PizzaExpress UAE Loyalty Program execution with global partners on implementation and customer communications.
- Played a key role in major menu launches and brand campaigns, shaping customer-facing communications.
- Ran paid ads, email, and WhatsApp campaigns at brand and outlet level — setup, monitoring, and optimisation.
- Acted as central coordination point between Head of Operations, Regional Director, Restaurant Managers, and agencies.
Meta Ads
Content Strategy
Influencer Marketing
Email Campaigns
AI Tools
F&B
Multi-location