Is a WhatsApp chatbot worth it for a logistics company?
In my experience, yes. At TRUXCARGO, a WhatsApp chatbot cut first response time by over 80%, from hours to seconds, and fewer customers needed to call customer service.
What the bot handled
- Answers to the questions customers asked most, with no agent needed.
- Order tracking, the main reason people used to call.
- Routing anything else to the right person: sales to sales, operations to operations.
Choosing a platform
- Interakt was fine for broadcasts but couldn’t handle branching flows.
- WATI did more, but bots broke mid-conversation.
- DoubleTick worked: stable flows and proper hand-off to agents.
What to watch out for
- Bots break. Someone has to own the system after launch.
- The best automation removes friction customers never mention. Call volume tells you where it is.
Want results like these for your brand?
Open to digital marketing roles in Dubai and freelance projects across F&B, retail, and e-commerce.